Page 182 - Passion4Baking The Magazine
P. 182
about
Manuela
Manuela Kjeilen is a Norwegian full-time
blogger, author, lecturer, photographer
and home baker. She started blogging
in 2010, knowing little about the
journey on which her blog would take
her. Manuela later embarked upon a
career as a cookbook author and baking
personality. Her Instagram account,
@passionforbaking, has a whopping
1.3 million followers - and counting.
Manuela spends most of her time in her
studio kitchen where she works on new
ideas for book projects, collaborators,
articles, and of course for the blog
itself. These days Passion4Baking the
Magazine is the centre of attention, in
addition to shooting for her upcoming
baking show for Swedish TV, which will
air this winter.
Though Manuela has enjoyed a
successful career in baking, she is not a
trained pastry chef. She is self-taught,
and the five years of blogging developed
into a steep learning curve, both when
it comes to baking, recipe writing,
photography and business in general.
She emphasises that she bakes for her
own pleasure, for enjoyment, and that
she finds baking therapeutic.
Manuela (47) is married and the mother
of five from ages 16-27, and she lives in
Sweden with her family.
Blog: www.passionforbaking.com
From 2016 passionforbaking.com will be in English.
182 Passionforbaking.com
